Orange put 200 millionIn the meantime intoxication is

Good news for Canal , a bad for clubs. This is the interpretation of the results of the first round of the tender for rights television football league 1. Friday, Vivendi, parent action of the encrypted string, won 4.73, while the OL Group of Olympique Lyonnais club title lost 0.71. "A positive advertisement for Canal " estimate of the credit mutual-CIC analysts. The encrypted string "appears at this stage as the winner of the first phase", adds Natixis. The professional football league (LFP) "has lost the first round of the game of poker" and "failed to achieve his dream scenario", being "far from achieving its goal of 750 million euros", abounds with Exane BNP Paribas.

Remains that the exact scope of the setback suffered by the CSA is very difficult to determine, as part of liar poker continues unabated. One certainty: the CSA, having decided not to assign any lot in the first round, did not have the money which it hoped. Specifically, submitted Thursday bids were lower than the reserve (floor) price set by the CSA. According to "Release", the filed offers rise to EUR 400 million, however little found money. Price floors are also unknown, but they should logically be higher than the price currently paid by Canal (652 million per year) Championship. In any case, it is a serious disappointment for the League, which hoped to enhance 12 lots of Ligue 1 to EUR 750 million per year.

Orange put 200 million

In the meantime, intoxication is. The CSA immediately wanted to mount Orange against Canal , welcoming "the entry into force of a major player" and "Welcoming the nomination of Orange, including the premium lots", that is the most important. By suggesting that the telephone operator ahead Canal on these lots. After verification, it appears that the subsidiary of France Telecom arrived head on 3 premium lots and does in fact that only these lots. However, it is well arrived in pole position on several fans lots (which include all the same club meetings), or even on the mobile package.

But the telecommunications operator did not appreciate to be used by the CSA as a Hare to artificially raise the auction. He replied curtly that the prices proposed were based on "financial and economic reasoning to the extent of its customer base." In other words, it does not cover all of the lots and put that reasonable prices: just over 200 million in total.

The process remains somewhat fuzzy. The CSA has announced a second phase "in the coming days", probably Wednesday. In this phase, the candidates only have the right to propose more money, but not less. And, in any event, the proposed price in the first round is always valid one hundred and twenty days. Of course, the candidates swear hand on heart that they will not offer much more. In any case, the price floor disappear and so, finally, the CSA may accept prices rejected in the first round.

But the professional football league is another option. It may decide to submit tender flat, with a structure different from the lots, established after discussions with the candidates. An option requested by Canal , which has ceased to denounce the allotment chosen by the CSA. Finally, if all this does not succeed, the CSA may also declare the unsuccessful appeal and then sell the lots by mutual agreement.