The current valuation level is attractive the Elimination of odours tobacco benzene ammoniaEven if democracy is still far from perfectIt is looking the best cost per hour of R DThis year the grant that provide MPM will reach EUR 151 million 275 billion of writedowns in the fourth quarterFinally it must be temporary which is often ignoredThe opinion of the central bankers reassure notAdmittedly at first it is a little surprisedOn the week the Paris Stock Exchange has lost 5A market of consumer electronics will have exceeded the 7.5 billion euros in sales last year in France, it is not surprisingly TV, and in particular the flat screens, which fired the growth of the sector as a whole in 2007. In value, the overall progress of the market (excluding gaming consoles, digital camera, mobile and computer telephony) was of the order of 7 year last over 2006, according to estimates back to 2006 of the GFK Institute, which must make public its final figures next week.
As at the global level ("Les Echos" from January 29), these are the sales of LCD TVs that continue to experience the strongest growth in France, with approximately 3.8 million units marketed in France last year. A figure which should just the 5 million units this year. More modest, the share of televisions plasma (600,000 units in 2007) for its part should resist the domination of liquid crystals, with close to 800,000 units expected by industry.
Steady price decline
Overall, sales of flat panel displays should exceed the 5.7 million units this year, is a growth of 30 in units.
So, in view of the constant decline in prices (18 on the LCD in 2007 and 30 for the plasma), the competition promises to still be severe this year between the major players in the market with a decrease in expected sales of plasma TVs. With also a few changes in the forefront of manufacturers. Thus, firmly installed long at the forefront in France, Philips had dethrone in 2007 by Korean Samsung, which is credited for a share of market (LCD plasma) 29, compared to slightly more than 20 for the Dutch. Follow Sony (about 13) and LG Electronics (on the order of 11). Identical on the LCD sector alone, but different positions for the plasma TVs, where the head tiercé is still led by Samsung with almost 30 of sales in France in value, followed by Panasonic and LG Electronics.
"Our goal is to achieve a market share of 15 of the sales of LCD TVs in 2008", said Eric Surdej, CEO of LG Electronics France. The pattern of the French subsidiary of the Korean group, the placing on the market of a new line of products to design clean, presented at the recent show in Las Vegas, should contribute to this objective. The other engine of growth, mobile telephony, has been also given an ambitious goal, with a share that is expected to reach 15 in value this year, against 10 in 2007.
The number one sector also set a goal of growth for this year. After having reached 2.3 billion euros in 2007 (1.8 billion in 2006), the turnover of Samsung in France should climb to 2.5 billion this year, according to Jacques Mollet, who has been named Executive Vice President of the society. "In the sector still marked by a strong pressure on prices, our goal is to stabilize our market share on the flat screens around 30 in France", specifies the pattern of la French subsidiary of the Korean group.
