I am resolutely optimistic for the year 2008The network of transport in common he developedAs banks should save new writedowns in his7 in annualized pace Tokyo said yesterdayAfter two months a report is sent to HRDSovereign in the spirit of Olivier Japiot it rhymes with landDoes that change the game with the seasons A million jobs have been generated on eBayAmerica it is less likely to procrastinateIt is not supported the idea of need helpThe shoe is poised to dethrone the handbag! If the latter is still the object of attention by many women, tap-dance took over in the elegant and fashion fans. The adventures of Carrie Bradshaw, "Sex & the City", the carpet red of the greatest festivals from the catwalks of Paris, Milan and New York, the women's shoe makes his show and is part of the dynamics of the accessory market. Good news for the footwear fair Midec, which opens its doors Sunday until February 26 to the Parc des expositions of the Porte de Versailles in Paris... and for the French Federation of leather goods, owner of the Salon of leather goods, which bought it this year. Synergies between these two exhibitions will be visible as early as next September, in Paris, capital of the creation with an approximation of 400 brands exhibiting.
"Fashion is prolonged in the shoe and found his association of post-war with the bag." "We are pleased to see it finally find its letters of nobility", reflects Patrick Moniotte, President of the Federation of the shoe. If production in France continues its slow descent to the underworld since the 1970s between 2000 and 2007, it declined by 63 , sales, they resumed their vigor ( 2.5 in value, and 4 in volume in the shoe for women). With 6 pairs per capita, our country is the second consumer of footwear in the world after the United States, with a global turnover of EUR 8.3 billion.
"The market of the handbag is less attractive this year than that of the shoes, which has never been as creative", affirms Catherine Newey, Director of market Accessories Spring luxury. She is the shoe now determines the dressing room: "the mode of constitution of the holding is now reversed: many women decide to shoes and are then conflict with their clothing.". The phenomenon began with the popularity of the boot which boosted the skirt. "Then the Ballerina has resulted in its wake the slim (narrow pants)". Illustration: Nathalie Montaldier-Hénocq, marketing manager of the spring, assumed "addict" in the shoes of madness, has 162 pairs. "It is an object which is good." He reassures women especially as soon as it takes a little weight. "This purchase has replaced the hairdresser in the search for the pleasure of being beautiful," analysis this expert of the "stars" shoes, Christian Louboutin, Pierre Hardy, Jimmy Choo or Michel Vivien and Bruno Frisoni.
The basket to the closet
It is at all its creators that footwear should his redemption. Christian Louboutin in mind. In 1992, he launched his claw with conviction: "This is the shoe that bears the woman and sign its elegance." And rehabilitates the shoe of luxury (from 400 euros to more than 2,000 euros), outstanding design, with a great idea: sign her creations of a lacquer red sole. This distinction will be one of the spearheads of the phenomenon of fashion maintained by selective distribution, Louboutin not selling only in its own shops. Today, it complements his creations of a line of bags in hand but with all the precautions appropriate. Jimmy Choo English was thus somewhat absorbed its image of Shoemaker too pushing his bags in the spotlight of the catwalks. "Even if we have large waiting lists, we are very vigilant to keep our pace." "What matters today, it is the footwear design combined with quality", analysis Alexis Mourot, CEO of Christian Louboutin. As Pierre Hardy, he first worked for the largest, Dior, Hermes and Balenciaga, before launching his claw in 1999. The advent of tap-dance women relegated the basket to the closet. Even among students: "Today, they wear boots or ankle boots heels." The John or the mini-skirt relate more with flat heels. "There is boldness in the air and marks very well follow this movement," analysis Guillemette Schlegel, consultant in the footwear, leather goods and leather style Office who works for the Federation. In contrast to the handbag, for which only premium luxury, it notes that the prizes work very well in the shoe, Zara for Kookai from Mellow Yellow. Some hunters play even stylistic one-upmanship: André, dying at the turn of the years 2000, must its ascent to its ersatz of designer shoes and its positioning "to give desire to fashion". Each season, he entrusted to a young stylist care of drawing a collection. Under these conditions, how to explain the difficulties of certain iconic houses as Charles Jourdan, whose fate is still not resolved
"The sinews of war, it's the creation." Today, a Zara cut the grass under the foot of the hunters. It is also the view that Repetto resurrection. "From the bag, the shoe has the advantage of being a phenomenon of consumption and that, whatever the State of the portfolio", note Guillemette Schlegel. Very emotional impulse buying, the shoe should therefore primarily deploy its charms. The designer realizes, including Dummies flout the catwalks with dream objects. With 300,000 pairs sold per year, claw Marc Jacobs made one of the key elements of the brand: "Marc Jacobs he is as much attention to his ready-to-wear lines.". "Very quickly, the shoe emerged on the catwalks as in our shops", note Bertrand Stalla-Bourdillon, its Director General.
Rare curios
Today, the claws of luxury named their shoes, as their bags, as the new "Varina" of Salvatore Ferragamo or the iconic "Charlotte" Yves Saint Laurent wooden heel. They may also face on shelves, how few trinkets. For Balenciaga, Chanel, Prada or even Lanvin and Dior, the new accessory became access to their marks both the pair appears cheap with bags in hand. From 500 euros on average, when bags are no less than 1,000 euros. Except for the crazy fabrications, as these Baroque stilettos of Balenciaga, wearing plastic flashy colors, and the prohibitive price of 2.685 EUR mortals pair! "Diverted from its initial function to become a fashion accessory, Community symbol, cultural icon, the shoe is on the brink of a new day, becoming the muse of a stellar creative madness", concludes the Office of management of innovation Expertsconsulting. What justify the project of the Federation of the shoe to create a pole of excellence sophisticated, to compete with the Italians and to bring back the manufacture of shoes scratched in France.
