there are a flurry of SMEs in all sizes

Stade Toulouse would celebrate its centennial in winning a new title of France of rugby, but the task if difficult announcement in the Top 14 where teams battle closes for a place in the final stages. Born of the merger of two university clubs in 1907, the club has so changed since the professionalisation of rugby in 1996 that his "old" would not recognise. The fiber is very strong." All coaches are former players of the stage as if it should also be red and black the color of the club, Editor's note in the specifications! ", said Jean-Luc Gonzalez, Secretary General of the biweekly"Midi Olympic. " This pride comes from the visceral attachment of the pink city to the oval ball. "Toulouse is a special case because rugby is very rooted in the minds, it represents the rebellious spirit of the South," said the captain of the team, Fabien Pelous.

Stade Toulouse accumulates the superlatives: better top (16 titles of champion of France and 3 European champion Sakers), best attendance (19,000 spectators per game last season, including 10,000 subscribers), most large turnover (20 million euros for the 2005-2006 season) and a profit of 900,000 euros. All was not yet always as rosy as the color of the Jersey of the centenary. The club had a long vacuum sports passage between 1948 and 1980 and a serious shortfall in 1994. "The results are back in the 1980s under the Presidency of Jean Fabre, who implemented a structured project, recalled President Rene Bouscatel. We then have move towards professionalism, but keeping 3 databases: capital-intensive independence, training and a game open, as they say: "Hand game, Toulouse game"!

"It is the only club to practice a bypass rugby which leaves a lot of freedom to the players," confirmed Fabien Pelous. Toulouse Stadium often broke new ground: he was the initiator of the European Cup by creating the Masters tournament in Toulouse at the beginning of the 1990s. René Bouscatel also is the CEO first paid rugby club when he leaves his law practice in 2002 to run full-time professional sport anonymous society (UAS), which employs 100 employees, including 60 outside the sports sector, for the administration, the brewery, shops, etc. The leader is also Deputy Mayor of Toulouse since 2001, illustrating the links with the local political life. The club is also distinguished by the longevity of its managers who can focus their sports project on the long term: René Bouscatel is Chairman since 1992 and Guy Novès coach and then manager since 1994.

Dominant sponsor step

Despite the professionalization, Stade Toulouse has managed to preserve its independence by not only selling 20 of the capital to private shareholders with the largest does not exceed 1. The Stade Toulouse Rugby association maintains half of the shares and the Association of friends of the Toulouse Stadium, owner of the sports facilities, 30. Openness to the private sector to set up a financial reserve of EUR 3 million. "This will be bad sports results," says the leader. For sponsorship, the club enjoys the support of 220 companies distributed between "official partners", "Platinum" and "the partners club", who brought EUR 9 million in 2005-2006, or 42 of the turnover. With the economic weight of the agglomeration, it is not dependent on a dominant sponsor as Clermont-Ferrand with Michelin. In addition to the involvement of major groups such as EADS, Peugeot, Nike, Groupama, Air France, Leclerc, agricultural credit, Bayer, Orange, etc., there are a flurry of SMEs in all sizes. "A company that is coming to Toulouse knows that by sponsoring the Toulouse stadium it will meet with the local economic environment because almost all major companies are!", said Michel Taffary, the communication company A commercial one, that manages the club Board.

Stade Toulouse has also diversified its resources through sales of products which accounted for EUR 3.5 million in 2005-2006, 16 of the turnover, as meetings excluding subscription revenue. With the hype of rugby, it was one of the first to open a shop in the city in 1997, followed by a golf course and another store clothing store to the Ernest-Wallon Stadium. Sales on the Internet (300,000 euros) increase of 30 per year. "90 of online shoppers are external to the region and 10 are foreign nationals resident to the Japan!", welcomed Charles Di Domenico, derivatives. The club sells Nike sportswear and its own brand of ready-to-wear ST.

He also draws its strength of its sports and vocational training centre, dealing with the follow-up studies and the preparation of the athletes. It is a pool of recruitment for the first team, of which 41 of the players have been trained in the club. "Two to three young sign annually a professional contract with us and a dozen with other teams," welcomes René Bouscatel. Stade Toulouse has 500 licensees and benefits from the University pool of the Pink City, with 100,000 students. It has a stage to his measure: the compound Ernest-Wallon (subsequently called "Stage of seven funds" Sports ex-Parc), property of the club, saw his range capacity, in 2003, 19.500 seating, with 20 lodges and a panoramic room for partners, a hall of reception of 3,000 square metres, a brewery and offices, at a cost of some 15 million euros funded 90 by local communities and the State.