I am not sure that it is also natural that

DENIS MUZET, you publish a book, "The Téléprésident" (), in which you make an unintentional homage in Jacques Séguéla is calling Nicolas Sarkozy "son of pub", his expression... What is it that you led to this conclusion

Denis Muzet. Its ability to compact the traditional, long, slow, political discourse, in images, abstract seconds formats, adapted to the current media tempo. Nicolas Sarkozy is known to write "meaning capsules". They can take in a Word. But it may also be an image like the one where you see the aircraft, in deciding unexpectedly to get journalists to N'Djamena. Say that François Mitterrand, it was literature, it was the book. Nicolas Sarkozy, is TV: can imagine very poorly write a letter to the French.

Jacques Séguéla. It is a son of TV!

D. M. and even a son of reality in its side involving, on. Thus, when he met the French, it does not meet a body incorporated, a corporation... but, every time, an anonymous, ordinary French the son of the small Enis, the Restorer of Saint-Florent... which it will do so whenever a hero of reality, because this character will become emblematic of what the French are on the ground. Which allows the identification.

One can imagine that this posture is carefully worked...

J. S. It is his nature, which will even the natural excess!

D. M. I am not sure that it is also natural that. He knows, for example, the example value is fundamental. As it is known that macro-politique, macro-social and macro-economic discourse engage more people, is more understood, makes more sense.

You discuss a hyperprésent Sarkozy, seen everywhere at the same time thanks to the multitude of delivery channels, as seem just the ubiquity.

D. M. it feeds a myth, State of the art, the Rainmaker individual, which is capable of doing this "multitasking" who seduces both the young people. But the media also have a large responsibility in this perception by the manner in which they "tell" Sarkozy.

I.e.

D. M. Sarkozy client is a good client, because it interested people, sell. It provides the information kit and even the words and images with his production company!

You believe both that there is total rupture with past political communication

J. S. There are a great revolution of the presidential speech, would this already that in the selection of sites: Sarkozy surprise permanently as when last Monday, he suddenly decides to go and see young people in Vaulx-en-Velin: it is there where it is not necessary and it is not where it should be.

It was not only a report to the different location, but also at the time, he staged.

J. S. With him, it is passed to the phased immediately and the timeless in the news constantly. Sarkozy imposes its tempo to the media, as it tries to impose its tempo to the French.

D. M. I would say that things are a little more complex than that: there was a "before" may 6 and one "after" may 6. On 6 may, Sarkozy is in the verb, in argument, with a formidable lyricist is Henri Guaino. Then, the verb disappears and he sends us archetypal postcards from the deep France Sarkozy in Airbus, Sarkozy at the hospital, Sarkozy at the beach, Sarkozy in firefighters, Sarkozy to fields... He Jean-Pierre Pernaut (). I would say even that there is a "Parismatchisation" of its communication with an approach returning constantly and deliberately images embedded in the collective memory of the French.

How do you interpret this "Fury" of permanent action

D. M. being on the ground, to be with the French who suffer, is already healing and action. It is sufficient that he shakes hands of an employee of Airbus that the French have already feeling that Airbus issues are resolved... The worry is that postcards that he sends to Eurodisney, Luxor and Jordan are of the same nature... except that all of a sudden, they are now tell a different story that is more "work more to earn more." Prior to Eurodisney, is a hyperactive President, who is on the ground, joining the gesture to the floor and doing what it advocates at the French... After Eurodisney, he is no longer working, but in the enjoyment and seems to have forgotten the French.

May be that this is a parenthesis.

D. M. Yes, except that the reported images are not only counterproductive, but proved to be railroaded to a France crisis, which has difficulty in completing its purpose of months... The French want a President of crisis in a France of crisis. Media literacy of the President must register in this tone. And what is the cause of the decline in popularity of Nicolas Sarkozy late January, this is not the "tabloidisation", but the fact that this "tabloidisation" images are in contradiction with the small music was heard from the beginning of the quinquennium.

Upon arrival, is this effective communication

D. M. Yes and no. It begins to attend a phenomenon of perfectly perceptible saturation in surveys: he too occupies the field and dry room for others... This is not good for him, because he wears.

J. S. I do not disagree: there was a phase of activism that corresponded to the need to create the break. Then a second to make it clear to the French that the change was irrevocable. That it was now in a new society. A new France which puts an end to the ideology to enter into the opening, end hedonism value carrier but somewhat nihilistic and destructive of 1968 to enter the pragmatism, and end the idealism into shared responsibility.

D. M. I have many more the impression that Sarkozy has, so far, chained successive sincérités: he moves to a France who suffers a France working, of a France attacking a France undertaking... We are dealing with a super show which the hero is, each time, excellent.

J. S. I do not share this analysis! We are not confronted with successive sincérités, but the strict application of a program that has been prepared for five years.

D. M. said what Jacques Séguéla could be said until 8 January, date of his press conference, but ceased to be true since... Since that day, Nicolas Sarkozy says, implicitly: "I've changed." This is no longer the quantitative which premium, is the qualitative, is not the economy, values, this is no longer the economic performance, human, moral, civilization... And without transition, going from Carla Bruni Edgard Morin!

A 180 degree turn. That you explain how

D. M. Let us, plausibly, the willingness to delete the sequence Carla Bruni.

Do you think that the French share this perception

D. M. A. through our surveys collected by pollsters, it sees to question them. What does Nicolas Sarkozy Where is it going He said more "more", he said "better". All of this built no sense. One has the impression that it again to a new episode.

J. S. I am alarm that a boy as a brilliant and cultivated that you may have an also primary analysis! Life is made of successive layers: there are daily, the factual, the struggle for a better... purchasing power and then having a philosophy of Government brought itself for months. Sarkozy accesses a second floor, where it is the height from its action.

D. M. I see rather the willingness to forget the "bling bling" by what I would call the "gong gong!" But there where I agree you with, is that the French want to at the time of the "bling bling", understood as economic success, pragmatism and money earned... and the "gong gong", i.e. of morality, values and time simultaneously.