The Court of cassation does not share this point of viewNext performances on 5 7 and 10 FebruaryPension funds also grow in this direction9 billion without more dangerously stillNot to mention so each shows enthroned in his Cabinet is regularly revisedThis decreasing bonus system is not a jokeIt is somehow the message is from a recent discussion of the dump délThis perspective calls four submissions or queriesThe other is a huge acquisition top cycleThe textileclothing took a new turn and wants to know"life" will die a third time. Day before yesterday, the Group Time Warner, Publisher of the photojournalism magazine, announced that this title would be published for the last time on 20 April. Launched in 1936 by Henry Luce the creator of "time" and "Fortune" , the weekly of legend had already ceased to appear for the first time in 1972 due to rising competition from television. Restarted from 1978 to 2000 as a monthly magazine, the title had stumbled again at the peak of a bubble ringardisant "paper". Since 2004, Time Warner had sought a new experience by its title a free supplement comes with hundreds of American Sunday newspapers.
Despite a broadcast of 13 million copies and a rise last year, as the pages of advertising ( 5.5, 395 pages) advertising revenues ( 7.7, to $ 129 million), the title, which was provided free of charge by the Publisher to press groups (some, such as the "Washington Post", receiving a bonus to distribute the magazine), was not a good case. As the trend was hardly encouraging, with a decline of 19 of the advertising pages published in February. The gap thus continued to grow with other Sunday supplements ("new york times Magazine", "us Week-")
("end"...) already three or four times larger in terms of advertising revenue.
Reinvent the Web
Even dead "paper", the Life mark should survive. The editor will focus on a profitable adaptations as special editions of books, collections of games. Above all, the group, which, for the sake of economy, eventually publishing a magazine well lean both and found poor quality will seek to reinvent the Web. In particular, "Life", which could not compete with a people press for more and more "trash" gluing little image, should tap into its catalogue more 10 million photos.
A back-up paper universe
Programmed metamorphosis of "life" illustrates the challenges faced by industry magazine for the first group of media in the world. In an American universe of the press magazine in constant decline since the beginning of the century, launches of titles are more and more complex.
Since the launch in 2000 for "Real Simple" (a practical female), Time indeed has experienced great success and the priority of its Director, Ann Moore, seems to be rather to invest in the Net, selling unprofitable bonds and reduce costs. The Group thus assigned 18 titles in January to the Canadian group Bonnier and just announce the departure of 289 additional employees on 11.300, after a reduction of 500 positions last year. Lagardère Active Media, which had stopped last year, after six months, the U.S. version of "Shock" to no longer offer an Internet version, is him also EBIT impacted by the transformation of this market. Last year, for the first time, the advertising revenue on the Internet would have exceeded revenue for magazine publishers, which mired around $ 13 billion. The gap is expected to grow this year. Noting that the magazines had more competition from the Web in week during the weekend, American editor has moved to the Friday publication of several of his magazines, such as "Time".
