For sponsorship this is the lesson of the eventWhat would in lower cost the benefit from RenaultThe whole process lasts 21 days on averageIn the meantime it is completely blockedGives cities change is much more unlikelyWe have therefore chosen to redeem sharesThe two groups once again refrained from any commentPublic intervention may take several formsThe manufacturer table now on a range of 5Boeing BoeingDo not always rely on appearancesThe attribution of the TV of the League 1 2008 - 2012 to channel and Orange for EUR 668 million a year is not a success for French football. The professional football league (LFP) has avoided the worst by obtaining a rise in the value of its main assets in a negative context marked by the disappearance of GST. She was able to recreate a competition, Orange investing over $ 200 million on 3 lots. Competition pledge of maintaining, at least in the medium term, to a certain level of prices for rights.
But, on the other hand, the increase is modest (about 3) and does not allow French clubs for financial and sporting gap that separates them from their main European competitors. Audiovisual rights, the English Premier League culminates to 974 million euros per year through the contract with BSkyB and Setanta. Italian Serie A, the Spanish Liga and German Bundesliga CAP, they, respectively, to 633 million, 320 million and 402 million. But across the Alps and the Pyrenees, the individual sale of rights allows tenors to "outperform". Real Madrid and FC Barcelona, for example, collect each of Mediapro 120 million annual next seasons (to compare with the 42 million paid to Lyon).
With 668 million, it is far to 750 million mentioned by Jean-Michel Aulas, President of the Olympique Lyonnais, and even more millions 900 required by Gervais Martel, the RC Lens. "It is at the bottom of the range of what hoped the larger clubs" said Jean-Michel Aulas in "Team".
Moreover, the passage of the magazine of the Sunday of France televisions (after TF1) to Canal , reduced even exposure of the sponsors of the teams that will be visible on a great free wireless network.
No doubt the clubs, and including the largest, will now engage in another battle, the redistribution of the envelope. The headlights of the elite teams met in Football future professional (FAP) received the bonus from the previous contract be shared for the benefit of the clubs enjoying the highest reputation. Given the weakness of the increase, that won't them. It is very likely that they will return to the support for a reduction of solidarity with the League 2 (affecting 19 of the rights of the Ligue 1) and the amateur sport (via a solidarity fund and the tax 5 Buffet abundant the national Centre for development of the sport). Since they did not, the tenors of the Ligue 1 will give less.
One thing is certain, whatever it is: the operation is a victory for Canal . The encrypted string did not spend new 600 million for French football, to reconstruct its margin. It has served its purpose in acquiring 9 lots, including 2 premium, 460 million. Either an annual gain of 140 million.
Of course, Orange, with its million ADSL subscribers and its bouquet satellite project, endorses the clothes of the new challenger. But for the time being, as a player in the market noted: "the fact that Orange has acquired the game Saturday night doesn't interfere with channel, because the string was asked a year ago a derogation in order to disseminate this day there movies in prime-time, to meet its ardent subscribers of cinema." "This lot, channel the did not".
Moreover, winning in France television, which had "pricking" on TF1, on Sunday, channel magazine compensates somewhat for the loss of its current total exclusivity.
