Integrate, develop and innovate. For Credit Agricole, the launch of its new banking activity in Italy through these three words, repeated under the chandeliers and stuccos of the theatre of Parma, before all that the region and the Friuli account for decision makers.
Green Bank yesterday gave the kickoff to the integration of new activities in Italy where, in exchange for his release from Banca Intesa in the merger with Sanpaolo, it resumed the Intesa network two regional banks: the savings of Parma and Piacenza (Cariparma) and the people's Bank of the Adriatic (FriulAdria) Friuli, plus 202 wickets transferred by Intesa.

A network of quality, recalled Georges Pauget, General Manager of Credit Agricole SA. Operation of Cariparma coefficient rises to 44, to FriulAdria to 49. With its approximately 860 agencies and 16.700 employees, the Bank ranks in tenth place in Italy with a market share of 2 but it is first in terms of coefficient of exploitation. For the time being, the complex integration is a priority: 12 projects are open. Beginning April 29 agencies ex-Intesa will be repeated by FriulAdria. In July, the other 171 will be integrated with network Cariparma. But this should not stop the development.
Thus, 9 agencies are already being open, there are 25 in 2007 and 100 by 2010. The new Bank, which now passes the status of regional bank to the National Bank, intends to strengthen in Lombardy and grow in Rome, Naples and Campania.
It has also announced its intention to hire 450 people this year and to invest EUR 105 million. The development plan will be published in October 2007. "In 2010, we want to be in the first eight Italian banks in terms of dimension and especially in terms of efficiency", said Gianpiero Maioli, the Director General of Cariparma.
Innovate in terms of products
Beyond the networks, the management of the Bank also wants to innovate in terms of products: credit to the consumer, life insurance, insurance-damage, services to businesses large and small will be developed with the support of Credit Agricole, which occupies very strong positions in bancassurance with its companies Predica and Pacifica.
There is also Italy a partnership with Fondiaria SAI which could be called into question in the term. "We have a few months to decide on our position." "Of course, we have the means to work alone but we are not closed", said Georges Pauget.
The French Bank can also provide support through the activities it has already Italy in the consumer credit or asset management, said Ariberto Fassati, President of Cariparma and Piacenza. And the business Calyon Bank may make its corporate services to the clients of the network. The rest, 7 specific centres will be created for business. The new banks, with a logo incorporating the name Crédit Agricole, will launch a series of new products in September.
For the time being, in any case, Crédit Agricole has no new plan for the acquisition in Italy before having completed its integration. And the Bank was satisfied with his position as investor in Intesa-Sanpaolo with 5 of the capital.